That's kind of the revealing thing about the transphobic hate campagin: It has the backing of some of the most powerful people on the planet, two huge right wing media empires bankrolling it, several evil billionaires in thrall to it, and it still barely works.
Transphobia has the greatest PR campaign going, carried out with great effort, to conceal the goals of a cruel bunch of obsessives from mainstream public, rather than showing them as they are; pathetic single-minded losers in the grips of genocidal mania.