Specifically blaming @nextlander.com for this one (joking, but go subscribe to their patreon and listen to the podcast)
How Dare you will this into existence Vinny.
Xbox is floating the idea of in-game ads, noting that may have potential to "keep our products affordable".
Goal is to ensure they can 'continue to fund outstanding work' from dev teams
More ➡️ www.windowscentral.com/gaming/xbox/...
