There's a very specific late-capitalist archetype here: trust fund kids building personal brands around 'startup culture', hustle aesthetic, vapourware SaaS ideas, dropshipping, and performative antics aimed squarely at younger audiences who imagine themselves one lucky app away from escape velocity
One start-up founder who helped spread viral memes about capital gains tax reforms says the campaign was aimed at attracting attention after the budget, and not necessarily focused on accuracy.
