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The genius of the slogan “Just Do It” was that it fitted into the inspirational vocabulary of both liberals and conservatives in the 1980s. Nike held this middle ground for many years. 1843 investigates why it's not working any more
3h
Nike can’t just do it any more
The sportswear giant is trying to recapture the zeitgeist. But can a big brand still be cool?
econ.st
The Economist
