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"Vancouver is gonna make so much money from the World Cup" says city government paying for FIFA and Adidas to get free advertising
10h
Brianna Price
Marketing genius or own goal? Science World soccer ball free advertising for Adidas, FIFA
1d
Marketing genius or own goal? Science World soccer ball free advertising for Adidas, FIFA
The giant soccer ball installed over the Science World dome in Vancouver has prominent Adidas and FIFA branding on it, even though neither organization paid into the project.
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