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WSJ reports that OpenAI may slash prices of its AI services As competition with Anthropic heats up, and customers balk at the cost of using its products, OpenAI is reportedly considering whether to slash the fees charged for its AI tokens. A report in the Wall Street Journal late Wednesday said OpenAI's chief executive officer Sam Altman is urgently exploring options to lure corporate customers away from its main competitor Anthropic. The obvious strategy is to make its services cheaper. AI service providers use tokens as a unit of measurement when they bill corporates for their products, and in recent weeks there have been signs of a growing discomfort among users at the high cost. Microsoft began cancelling some of its Claude licenses from Anthropic, Amazon (AMZN) removed its AI leaderboard as concerns mounted that employees were 'tokenmaxxing' (using them performatively) and Uber's chief operating officer also questioned the value of its AI expenditure. Under pressure to raise funding and meet targets for its public listing later this year, Altman has acknowledged that the rising cost of its AI product suite was becoming a "huge issue." Competition from rival Anthropic, whose Claude coding tool has been immensely successful since its...