The crazy thing is Sega used to be really fucking amazing at marketing their games that they didn't need to rely on outside sources like influencers.
Then I guess they just got lazy. (and i'm sure those sales expectations are too high)
Mecha Oni @ Resting 😴
Sega says it's planning to shift its focus to influencers and 'fandom', after Sonic Racing: CrossWorlds and Shinobi Art of Vengeance failed to meet its sales expectations, despite strong reviews.
vgc.news/news/sega-pl...
Plus, Sega has two unannounced ‘flagship IP’ games coming soon…
