Technology consultant & fractional CTO specializing in .NET architecture & security. Microsoft MVP | Host of The Modern .NET Show | Open source contributor
Jamie Taylor
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A WHY built to fit current market conditions tends to collapse when those conditions change.
A WHY built from what has always been true about how you work tends to be the thing that survives the change.
Careful folks. The last time this happened, we left the EU.
Most founders build a WHY the wrong way round.
They ask "what do we want to become?", pick an inspiring answer, and reverse engineer a purpose to fit.
A short thread on why Simon Sinek says that almost never holds.
Sinek's claim is that finding your WHY is a process of discovery, not invention.
It does not come from market research, or a vision workshop, or looking ahead at what you want to achieve. It comes from looking backwards, honestly.
So the question is not "what is our mission statement?"
It is this: what has been consistently true about how we approach problems, regardless of what the problem was? What would we do even if nobody was paying us to?
AI can draft you a mission statement in seconds. It cannot do the looking backwards that finds the real one.
That part has always been the job.
I did a thing today.
Feels good to be helping out the next generation of computer scientists get hands on experience with technologies.
