Great story from @simonemelvin.bsky.social: "RxBar cofounder, Peter Rahal, sold his first company to Kellogg's for $600 million in 2017. Now free from a five-year-long non-compete agreement, his new David bar aims to be the ultimate health supplement."
www.forbes.com/sites/simone...
www.forbes.com
Peter Rahal’s new David bar was designed for the Ozempic generation. A portrait of a hungry entrepreneur.