Happy to see the interest our article on the persuasive power of generalist influencers in Spain is generating.
Marta Fraile
🏅In one of our most read articles this week, "Beyond Likes", @martafraile.bsky.social, @atiradocastro.bsky.social & @pzuluaga.bsky.social use a national survey and media content analysis to understand the role of social media influencers in shaping public opinion in 🇪🇸.
#OpenAccess
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