Hosting the World Cup is a once-in-a-generation moment in American soccer, so is the USL living up to it?
I gestate on the league’s marketing approach, how it compares to MLS, and how fans (like me!) end up in the USL sphere in the first place.
John Morrissey
"The biggest opportunity begins in the months that follow the tournament."
The USL says it's focused on the post-World Cup bump, not a marketing blitz.
But with pro-rel aspirations, is the USL missing its moment?
@usltactics.com ⤵️
www.backheeled.com
This World Cup provides a unique opportunity for the USL to expand its brand on the promise of promotion and relegation. But is that really happening?
