It may sound counter-intuitive, but we prefer problems to solutions - at least at the start. Jacky has written about how we like to work on design problems using a delightful hypothetical: Uber for Dogs.
www.silverorange.com/blog/uber-fo...
These days it’s all too easy to get exactly what you want. There’s no shortage of people eager to please, and now machines want to as well (all while telling you you’re a pretty, pretty genius). But a...