📄 📣 New #Data-DrivenCampaigning research led by @xiaotongchu.bsky.social w/ contributions from @solecheler.bsky.social & co-authors reviews evidence on effects and outlines a research agenda on message tailoring, voter awareness, cross-national contexts and more. 🔗 academic.oup.com/anncom/advan...
academic.oup.com
Abstract. The positive and negative consequences of data-driven campaigning (DDC) in the digital era have been hotly debated among policymakers and scholar
