This is, no joke, the genesis of professional wrestling.
In the old days, wrestling was mostly legit sport on the circuits in county fairs and carnivals. Promoters noticed bigger personalities (especially those who antagonize the crowd) drew more money.
People keep paying to see the asshole lose.
Maine's Black Lawyer
Take it from a guy who knows how fighters make money and sell fights:
Giving the UFC guy notoriety for the shit he talked on the mic is going to make him rich.
Roll your eyes and move on. The more you invest yourself in him, even if its in his inevitable downfall, the more he wins in the end.
