NorseMap- project based @ UCC & funded by ERC Consolidator Grant. Aiming to map Viking legacy with help of general public & to understand evolution of the image of Vikings over past 200 years in fields diverse as literature, tourism, branding & politics
NorseMap
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🎥 Watch the full advert here:
www.youtube.com/watch?v=pD-f...
📌 Created by NewLand Film and & Co. for the Danish Road Safety Council (2021).
We have some super exciting news about our launch event on Saturday 5 September that we will be sharing soon, but if you're interested in the Vikings, save the date!
[Painting 'Idun and Brage' by Nils Blommér (1846). Public Domain.]
Mythology has long shaped branding, but Norse imagery is evolving—shifting from distant gods to bold human Vikings. From rugged beard oil brands to playful ads, Viking identity sells grit & adventure. With so many adds our there, we cant wait to see your contributions in our #iViking app coming soon
You know Viking narratives endure when Norways World Cup team skips the usual airport-step photo for a fjord shoot in full Viking attire⚽️ A striking example from of how Viking imagery still shapes identity pride, & modern cultural storytelling across Europe. Full story: www.bbc.com/sport/footba...
York is a great example of a city that has fully embraced its Norse heritage. The Jorvik Viking Centre and the annual Viking Festival are pillars of its identity.
🛡️⚔️ If you’re fascinated by the Viking world, York is a place where the past doesn’t just sit in a museum — it walks the streets with you
From Thor to typography Norse heritage still shapes modern design. From evolving spellings (Þórr) and symbols (Ø/O) often used for style over sound, this legacy lives on in digital text. Typography can be a link to history & storytelling. Read more here: www.linkedin.com/feed/update/...
⚔️ When Vikings meet road safety.
"A Helmet Has Always Been a Good Idea" is a clever campaign that uses Viking imagery to deliver a memorable road safety message.
A great example of how Norse-themed imagery continues to be repurposed in contemporary marketing.
#UCC #NorseMap #iViking #CACCS
Image courtesy to The Beard Oil company. Check out their youtube channel here: www.youtube.com/watch?v=O3kF...
We were really excited to contribute a video on the Viking brand for this new exhibition on 'Vikingmania', and to receive an invitation to the opening reception at the Museum of Danish America. Congrats to all involved! #ERC #vikings #vikingmania See less
The project team was privileged to visit the new excavation of the Viking settlement at Woodstown near Waterford at the invite of Neil Jackman, and to see the finds that are already coming to light from this Irish/Norwegian dig. Big ideas for the site, which would be such a boost to the region.
Mythology has long shaped branding, but Norse imagery is evolving—shifting from distant gods to bold human Vikings. From rugged beard oil brands to playful ads, Viking identity sells grit & adventure. With so many adds our there, we cant wait to see your contributions in our #iViking app coming soon
