If you have a bit of time on your hands, why not have a read of my blog post about the potted history of alcohol sponsorship in British professional sport (mostly football, but there's some other sports in there too, I promise!)
Jamie Banks
Next up in our series of project blogs, Jamie (@milkwknives.bsky.social) explores the history of alcohol sponsorship in British sport. You can read about it below:
kickingthehabit.uk/blog/adverti...
Whilst you’re there, check out our digital map too!:
kickingthehabit.uk/digital-map/
In contrast to tobacco, the genesis of alcohol sponsorship in British sport stemmed from market forces rather than legislative necessity. Against a backdrop
