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Other people have noticed this phenomenon too but danah boyd put the best slogan to it: social media is now parasocial media. Social media hasn't been social for a long while—how long depending on the platform, depending on the milieu. It's not folks sharing equally, but broadcasting and receiving.
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Shen-yi Liao 廖顯禕
When practitioners used the term “social media” to describe the internet tools that emerged in the mid-aughts, they were giving a name to the kinds of platforms...
journals.sagepub.com
Social Media Is Now Parasocial Media - danah boyd, 2026