My TikTok book is out in stores today!
Why should you read it? Because 1 in 5 Americans now get their news from this thing. We should all understand how it works.
It was inevitable that strongmen would seek to control a tool this powerful. The book is the story of what happened when they did.
Emily Baker-White
The rise of the most effective attention-algorithm ever invented, and the superpower struggle to control it.
EVERY SCREEN ON THE PLANET: THE WAR OVER TIKTOK by Emily Baker-White.
In Stores 9.30.25.
wwnorton.com/books/every-...
