One of the keys to being good at PR is being good at comms. Understanding "addicted" is a negative you shouldn't use and adjusting to "hooked" for example, or "this game will captivate you," or "this game will become your next obsession," etc. Plenty of better alternatives to choose from.
Tip for games PR/Marketing folks: you don't wanna use the phrase "Get addicted to ____" in your email header/CTA