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New article with @mvaldeb.bsky.social out now in the @jcultecon.bsky.social: "(Re)Inventing influence: valuation and justification in the influencer marketing industry". shorturl.at/HzPCi We explore how influencer marketing companies and their algorithmic tools define and measure “influence”.
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This article examines how influencer marketing companies and their algorithmic tools define and measure ‘influence' in Latin America. Drawing on Luc Boltanski and Laurent Thévenot's ‘orders of wort...
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(Re)Inventing influence: valuation and justification in the influencer marketing industry
Arturo Arriagada