Anthropic's Mythos campaign—it must be understood as a marketing campaign above all—was the ne plus ultra of AI doom marketing. It was instrumental in vaulting Anthropic to its latest valuation and status as the top AI startup.
But as AI firms are increasingly finding, there are drawbacks...
The anatomy of what may be the most effective marketing campaign ever. Plus, the mythology of the world's first trillionaire, the Summer of Ludd, and a D&D game inspired by Blood in the Machine.
