Taking this further:
Normalize donating to underfunded community initiatives in areas you want to see change.
You don’t even need to use the products. Someone will use them and not be able to donate. Pay for them.
This especially true if you’re also a dev being paid an insane salary in tech.
normalize paying for critical social infrastructure
(or running it)
works for search:
i am a happy paying customer of @kagi.com, a search engine that finally shows me results relevant to what i search for
