Xbox's CSO Matthew Ball responded and corrected what was said in the Windows Central article, saying the idea of ads is for more affordable alternatives, like possible ad-tiers like Netflix or Disney+ (see below)
*I'm not on Bluesky as much so apologies for the late clarification here ✌️
Shinobi602
Xbox is floating the idea of in-game ads, noting that may have potential to "keep our products affordable".
Goal is to ensure they can 'continue to fund outstanding work' from dev teams
More ➡️ www.windowscentral.com/gaming/xbox/...
