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Assoc Prof, University of Colorado; Director, RPTF + Sound Fellow, Library of Congress NRPB; Political Economy; History of Media Theory
Josh Shepperd








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I wrote a paper that described the political economy of the situation, which for some reason got published in German, but never in English. What I didn’t write about was all of the concepts surrounding the terminology that never made it into his 1960s publications.
Media is basically all we do anymore, and it’s one of the least chronicled and understood conceptual histories in the academy. You’d be hard to pressed to find historians or theorists in media studies departments under the age of 55.
I hate to say it, but the colleagues positioning themselves to be pro AI in teaching and curriculum, are probably also positioning themselves to be administrators, and probably aren’t thinking about or don’t care how it will affect teaching, learning, or the careers of those around them.
Time to finally touch up and put together an intellectual history of these findings, which from which I can tell have never been written about, into a publication.
A few years back I accidentally unearthed the first time that Marshall McLuhan coined "Understanding Media," in a 1958 letter by an advocacy group that brought him to the US on a fellowship to develop a syllabus on educational technology.
Plus, I just bought this weird 1950s teak sideboard to keep me company.
I wouldn’t call it a grift or even bad faith, but it’s a kind of self-serving recklessness that’ll knock over the entire system for the smallest rewards. And they are probably going to be very successful at knocking things down, and largely unsuccessful at getting ahead.
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