Beyond Positive Signals: Unlocking Implicit Negative Behaviors for Enhanced Sequential User Modeling
Tencent shows that interleaving implicit negative behaviors with positive interactions in user sequences consistently improves CTR prediction.
š arxiv.org/abs/2606.15252
User behavior sequence modeling has become a central component in modern click-through rate (CTR) prediction. Over the past years, the community has invested substantial effort into improving how sequ...
