Want to learn everything (well, lots) there is to know about where cosplay came from and how it became such a big thing in fandom? I have the book for you!
Market and publicize your backlist.
Market and publicize your backlist.
Market and publicize your backlist.
Market and publicize your backlist.
Market and publicize your backlist.
Elias Eells- Bar Cart Bookshelf
I KNOW preorders are super important for books, but they're also not how consumers find products, so like... just remember the long tail.
People want to go into a place, pick up a thing, and enjoy it. Build more infrastructure around the period of time when readers can actually be consumers.