Nike's World Cup play: take on Adidas and revitalize the brand - https://www.channelnewsasia.com/sport/nikes-world-cup-play-take-adidas-and-revitalize-brand-6177171
www.channelnewsasia.com
NEW YORK, June 11 : As the World Cup kicks off, Nike and Adidas are competing on and off the field.Nike needs a win. The soccer tournament, this year held partly on the U.S. company's home turf, comes two years into CEO Elliott Hill's turnaround push. Market share has eroded, the company expects sales to drop
