We often think of metrics as analytical things, devoid of any emotion.
The best approach to presenting user research is to combine it with critical support data: https://articles.uie.com/combining-our-ux-metrics-with-compelling-emotional-stories/
We often think of metrics as analytical things, devoid of any emotion. After all, an 11.5% conversion rate is just a number. It’s possible we consider it a good number (it’s better than an 8.5% conversion rate) or a poor number (we really w...
