Over ten years ago I coined āš½š¹š®šš³š¼šæšŗš¶šš®šš¶š¼š»ā (2015) to examine how platforms expand beyond their boundaries in šš°š¤šŖš¢š šš¦š„šŖš¢ + šš°š¤šŖš¦šµšŗ. Invited by editor Papacharissi, I reflect on a decade of platformization š
š§šµš² š£š¹š®šš³š¼šæšŗš¶šš®šš¶š¼š» š¼š³ ššš²šæšššµš¶š»š“ doi.org/10.1177/2056...