📢 New OA paper out on the quality of #finfluencer content. In collaboration with colleagues from accounting, Henning Zülch & Marius Mölders, we develop a framework for assessing finfluencer quality.
link.springer.com/article/10.1...
The rise of financial influencers, or “finfluencers”, on social networks like Instagram and their impact on consumer financial decision-making (especially investing) has raised concerns about their qu...
