the thing you have to remember about fifa is that they are bad at business. they stay in their jobs by backdoor deals and corruption, not by running an effective business.
For a soccer example: every MLS game starts exactly 9 minutes after advertised
I think what you’re seeing is that American sports TV is a precise, well-oiled machine
And like with tickets, hotels, visas, everything else, FIFA insists they do it themselves and they suck at it
