Add a character creator to a game and I’m instantly a bit more interested.
I’m even happy to have a set character that you can buy clothes for, that’s what most of my money went in Bully and RDR2.
Tomas Lenander
Character creators add a lot of dev time, but first-hour retention data consistently favors games that have them. Players who built a character care more about watching it move through the world. It's not vanity, it's early emotional commitment. #indiegames #indiedev
