We find that:
ā Flattery boosts candidate support especially among strong group identifiers
ā Flattery can potentially even mobilize high-status groups (upper-middle class) who are usually unresponsive to group-based appeals
Open access @ Political Behavior:
link.springer.com/article/10.1...
link.springer.com
Political parties and candidates appeal to social groups to gain their support. Yet, we lack knowledge about what makes such group appeals effective. This article tests novel explanations for the succ...
