Working to reduce the harm from alcohol: to health, to families and to society. www.reducemyrisk.tv
Balance North East
Alcohol harm isn’t just local. Large producers extract significant profits from low income countries, while communities are left with the health and social costs - including ongoing concerns about human rights within parts of the supply chain.
A must watch from @ias.org.uk 🔽
1/2 New blog from @ias.org.uk highlights the importance of closing the price differential between the on and off trade. Dr Damon Morris sets out the importance of alcohol paradox: reducing shop (off‑trade) alcohol sales could add £2.5bn to UK GVA ...
1/2 For many people, cutting down on alcohol intake starts with a moment of clarity.
For Chris, it was a radio advert about alcohol units that made him pause and realise how much he was drinking - before also encouraging him to reduce his intake.
1/2 Alcohol causes serious liver damage – often before people realise.
Kelly, 40, from Washington, was drinking daily by her twenties. In 2019, doctors told her liver was close to failing. She had developed fibrosis, early scarring that can progress to irreversible cirrhosis.
2/2 When Chris cut down, the early days were tough.
But he quickly noticed real benefits: more mental clarity, better judgement, and pride in small wins.
His story is a reminder that cutting down is a process - support, patience, and permission to reset after slip-ups are important.
It’s Stroke Awareness Month - a reminder that drinking alcohol regularly increases blood pressure and damages blood vessels, raising the risk of stroke. Reducing how much you drink lowers that risk.
Find out more at ReduceMyRisk.tv
@thestrokeassoc.bsky.social
@ias.org.uk
@aha-uk.bsky.social
Last year the North East saw the largest reduction in England in alcohol-specific deaths.
Some green shoots but deaths remain well above 2019 levels. Awareness of risks combined with national action on price, promotion and availability is still essential.
@ias.org.uk
@aha-uk.bsky.social
A&E isn’t just where violence is treated -it’s where it can be prevented. This powerful blog explores how Violence Prevention Teams are reaching people at moments of acute vulnerability,improving outcomes & reducing pressure on the NHS.
A must read by Prof Simon Moore 🔽
www.ias.org.uk/2026/04/21/h…
2/2...while reducing health and social harms linked to cheap supermarket alcohol. Cheap, high‑volume off‑sales don’t deliver the economic value often claimed.
@sarg-scharr.bsky.social
@damonm1989.bsky.social
shorturl.at/dIjuf
2/2 Alcohol-specific deaths have risen accutely, including rising deaths from alcohol related liver disease among younger women. Kelly’s story shows how regular drinking can hide real harm – and how stopping can be life changing. Support matters. Help is available ReduceMyRisk.tv
#ReduceAlcoholHarm
