Newcastle United are attempting to trademark the phrase “Howay the lads”.
In Geordie dialect — the colloquial language used by people local to Newcastle and the surrounding area — “Howay the lads” means “come on (or let’s go), boys”.
📝 @chrisdhwaugh.bsky.social
Opposition to Newcastle's application has been registered by another party, who are contesting the club's attempts to trademark the phrase.
