sports.yahoo.com/mma/article/... - Very smart observation from @benfowlkes.bsky.social - amplifying a trend that we saw way back in TUF and that rose to extreme levels during covid. Also such a stark contrast to every single other major and semi-major sport. Highly recommended read!
White is charging ahead on a full-scale media blitz to promote the upcoming UFC event on the White House lawn, but the fighters who'll compete on the card are little more than an afterthought in the c...
