“Take the final at MetLife Stadium where $2,030 was the lowest cost…Thanks to dynamic pricing, which adjusts ticket costs based on demand, the “Category 1” seats, the most desirable regular seats…shot up from an initial $6,370 to $8,700, and then to $10,990”
www.theatlantic.com/ideas/2026/0...
When seats cost too little, ticket speculators reap the benefits.
