Absolutely, 100%, true.
I've been working in the streaming industry for 10 years, and every year end up in contract negotiations or app rejections with Roku over the collection of data.
Kris Walker
The thing is, Roku is a data company. It tracks users viewing habits to sell ads and data to ad companies. That's how it subsidizes its devices and services.
This is about Fox getting exclusive viewing habits of millions of Americans to use and abuse.