Some further reflections on #AI and the future of #trademark functions – now available as a preprint on SSRN and forthcoming as a book chapter in Ilanah Fhima & Anke Moerland (eds.) Research Agendas in Trade Mark Law (Edward Elgar Publishing, forthcoming) @citip.bsky.social
Artificial intelligence is playing a notable role in online shopping environment, and as a result, some authors argue that the role of trademarks and their func