What!? 🧐
I'm not a fan of the new logo nor ASM not being an abbreviation. Imagine that for WHO.
Perhaps we should look at the revenue structure and call it the American Society "of" Microbiologists (like our Canadian counterpart).
Or GSM for Global Society for Microbiology!
Prahathees Eswara
Since 1899, we’ve been known as the American Society for Microbiology, or ASM. We will now be known simply as ASM. We’re introducing a new brand identity that better reflects who we are, where we are headed and what drives us. Explore now: asm.social/2XF
ASM. Microbes Make Our World.