For folks who wonder what "selling points" are, here are 2 examples from Edelweis (basically Netgalley for bookstores). First for a new book by Josh Malerman, a celebrated and established horror novelist: this helps book buyers who might not be familiar w/ horror why they should order it
Nino Cipri
Your pitch should include the title/author/ISBN, cover image, your cover copy, and info about distribution. "For fans of..." or other key selling points are also helpful. We may ask for a galley/ARC.
Do not use AI (not for the email and definitely not your book) or include an Amazon link.
