Google didn't ship a new AI feature. It embedded itself as the operating layer for local business management. The single-profile limit at launch isn't a caveat — it's the tell that Phase 1 is live and the window for specialists is closing.
Google's Gemini–Business Profile integration, announced June 10, is not a productivity upgrade for small business owners — it's Google inserting itself as the AI operating layer for local business management. The single-profile constraint at launch is the tell: Phase 1 is live, and specialist tools
