at://
/
app.bsky.feed.post
/
3moj3mp3xac2h
sign in
All
4
Record
2
Post
1
PostEmbed
1
Post
by @danabra.mov
PostEmbed
by @danabra.mov
Record
by @jimpick.com
Record
by @atsui.org
+ new component
Post
The concept, yes, as the originator of the "carbon budget" informed me. But it's well-documented that Ogilvy & Mather, working for BP, popularized the term.