On ladder trucks:
A Pierce (US) 100’ ladder is ~46’9” in length. A Rosenbauer (EU) 105’ turntable ladder is 33’9”.
-13’ (28%) shorter
-5’ MORE reach
-articulates AROUND obstacles vs straight ladder
-Cheaper
-More nimble
-Faster setup
-Superior extraction for disabled or injured
Jason Cox
Meanwhile European marketing is “here’s how our equipment works & fits w/in your environment to be as useful as possible”
One is marketing on providing the most value & flexibility. The other is marketing in much the same way as a sports car maker - buy this because it looks cool & you deserve it.
