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Leader in market research in the UK, part of @ipsosgroup.bsky.social. Follow us for the latest insights 📊 Visit our website for more https://www.ipsos.com/en-uk
Ipsos in the UK









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7 in 10 (70%) businesses report facing increased costs as a result of the Iran war, with nearly half (48%) experiencing cost increases of over 5% 📈👇 https://bit.ly/3PTOmdc
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A decade after the Brexit referendum, half (52%) of Brits think the UK should apply to join the European Union. 🇪🇺
Andy Burnham is most likely to be seen as having what it takes to be a good PM (28%). 🥇 Farage and Badenoch aren't far behind (both 24%) but Burnham's net rating of 0 is stronger than Farage's -33 and Badenoch's -18.
Did you catch us in The Rest is Politics?👇
Half (51%) of the public see a vote for the Green Party as a wasted vote in a General Election. 🗳️
Younger Britons think the UK should rejoin the EU, whilst older Britons think we should stay out. 🟨18-34: 68% 🟨35-54: 58% 🟨55+: 50% 👉 bit.ly/4aoxD8H
37% of Brits say government spending on defence and the Armed Forces should be increased 📈 Even if this means extra Government borrowing, higher taxes, or less money to spend on other public services 👇 https://bit.ly/43RBiYW
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New data for the The Rest Is Politics shows 18-34s are more than twice as likely to say they plan to vote for the Greens (34%) compared to the wider public (15%). 2 in 5 (40%) young women say they will vote for the Greens, as do 26% of young men 👉 https://bit.ly/3REeHwb
"What can perceptions of an acceptable age gap in relationships tell us about Gen Z?" Richie Jones for LBC 👇 https://www.lbc.co.uk/article/gen-z-age-gaps-relationships-dating-opinion-5HjdZZx_2/
Data for The Rest Is Politics finds 18-34s are more than twice as likely to say they plan to vote for the Greens compared to the wider public (34% vs. 15%) ... and less likely to say they plan to vote for Reform UK (14% vs. 28%) or the Conservatives (6% vs. 18%) 👉 https://bit.ly/3REeHwb
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Ipsos in the UK
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Ipsos in the UK
Ipsos in the UK
Ipsos in the UK
Ipsos in the UK
'Five years or less': why is Gen Z so against age gaps in relationships? | LBC
Two-thirds of Gen Z believe there is an upper limit on the acceptable age gap in a heterosexual relationship, regardless of who is older, writes pollster Richie Jones
www.lbc.co.uk
Ipsos in the UK
Ipsos in the UK
Ipsos in the UK
Ipsos in the UK
Ipsos in the UK
New Ipsos polling reveals growing economic pessimism and the tangible impact of the Iran conflict on costs, though businesses continue to favour Labour over the Conservatives and Reform on key economic and business policies.
bit.ly
Economic optimism falls as 7 in 10 report increased costs from Iran war, nearly a third passing on costs to customers
YouTube video by The Rest Is Politics
youtu.be
Is Donald Trump The Most Corrupt President In History?
A decade after the Brexit referendum, half (52%) of Brits think the UK should apply to join the European Union. 🇪🇺
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London, UK. New polling from Ipsos, conducted between 22–25 May 2026, reveals that British public opinion on increased defence spending is finely balanced.
bit.ly
Britons split on increased defence spending as public resists core tax and spend trade-offs
Ipsos research for The Rest is Politics (Goalhanger) broadcast on Tuesday 27 May.
bit.ly
New Ipsos data analysis provided for Goalhanger’s ‘The Rest is Politics’ shows scale of young women turning to the Green Party, as inflation remains young people’s top concern
Ipsos in the UK