This is a particularly odd thing to argue *after* the death of the monoculture. Surely people’s tastes are more atomised *now*?
Sam
No, for most people, they weren't, and for most they still aren't. More often they're markers of belonging. Most people have quite conventional taste and that's fine.
Will 🇺🇦 Absolute Shower 🇺🇦
A nice short essay by Rachel Aroesti on the joyless uniformity of taste served through algorithms
www.theguardian.com/media/2026/j...
Our favourite music, clothes and books used to be markers of individuality – but the algorithm has made us all sheep. Meet the style rebels fighting back