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Unveiled at The Podcast Show London, The Advertising Landscape UK is the first large-scale study of UK podcast advertising. # Nearly 80% of UK Podcast Listeners Recall Hearing a Podcast Ad in the Past Week, New Sounds Profitable and Sound Insights Research Finds **Press Release** · London, United Kingdom · via Sounds Profitable · Sounds Profitable, the trade association for the podcast industry, in partnership with UK research firm Sound Insights, debuted The Advertising Landscape UK, on stage at The Podcast Show London. According to the report, 43% of British adults now listen to an ad-supported podcast monthly and 79% of ad-supported podcast listeners in the region recalled hearing a podcast ad in the past week. The Advertising Landscape UK, based on a weighted sample of 5,033 adults, is the first large-scale UK study to measure how British audiences actually experience podcast advertising compared to over 20 other ad-supported media platforms. According to the report, podcasting in the UK is no longer a niche medium. Forty-three percent of British adults now listen to a podcast monthly. Among those listeners, 56% tune in daily or almost daily. The research also found that peak daily engagement is concentrated in the 35 to 54 year-old demographic, where engagement reaches 60–61%. ... According to the findings, 44% of UK podcast listeners recalled ever making a purchase after hearing a podcast ad. Additionally, for those who have consumed a podcast ad in the last three months, 30% of podcast listeners searched for more information, 20% discussed the product with others, and 14% wrote down a promo code. ... According to The Advertising Landscape UK, podcasts score highest of any legacy medium on “trust the messenger” (22%) and lead all creator platforms on host transparency (29%). The findings also underscore that the audience profile reinforces the value. According to the research, UK podcast listeners over-index sharply on higher household incomes: nearly 2x at £60,000+, 2.5x at £80,000+, and 3x at £120,000+. Brands reaching this audience through podcast advertising are not reaching a general market. They are reaching a disproportionately affluent, purchase-ready, trust-driven consumer segment. To download The Advertising Landscape UK report please visit: https://soundsprofitable.com/research/uk-advertising-landscape-2026/. ... **This is a press release** which we link to from Podnews, our daily newsletter about podcasting and on-demand. We may make small edits for editorial reasons.