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myscp.onlinelibrary.wiley.com/doi/10.1002/...
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From choosing an established brand over a newcomer to deciding when to replace a product or commit to a subscription, consumers routinely make judgments about how much longer things will last. Across...
myscp.onlinelibrary.wiley.com
The continuity heuristic: Temporal extrapolation in consumer judgment
Adam H. Smiley
