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๐Ÿ’ถ๐Ÿฅฉ๐—˜๐˜ƒ๐—ฒ๐—ฟ๐˜†๐—ฏ๐—ผ๐—ฑ๐˜† ๐—ฝ๐—ฎ๐˜†๐˜€ ๐—บ๐—ผ๐—ฟ๐—ฒ ๐—ณ๐—ผ๐—ฟ ๐—บ๐—ฒ๐—ฎ๐˜โ€”๐˜„๐—ต๐—ฒ๐˜๐—ต๐—ฒ๐—ฟ ๐˜๐—ต๐—ฒ๐˜† ๐—ฎ๐—ฟ๐—ฒ ๐˜„๐—ถ๐—น๐—น๐—ถ๐—ป๐—ด ๐˜๐—ผ ๐—ผ๐—ฟ ๐—ป๐—ผ๐˜. A new study finds that willingness to pay more for meatโ€”in order to take the high environmental costs into accountโ€”is highest among #GenZ and lowest among #Boomers: www.iwkoeln.de/studien/adri... ๐Ÿ‘‡๐Ÿงต
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True Cost Accounting for Food Systems Transformation @ TMG