Patagonia’s lawsuit against Pattie Gonia is no longer just a trademark dispute.
It is a test of whether a company built on environmental credibility can recognize queer climate advocacy as an ally — or only as a brand threat.
Guuurl. Your slip is showing.
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#Patagonia #PattieGonia
Patagonia’s lawsuit against Pattie Gonia may protect a trademark, but the real damage is reputational: a company missing the chance to support queer climate advocacy.
